What is a squeeze page? I get asked this from time to time. This is a common question online.
In this blog post I’m going to share what a squeeze page is. I’ll also share why to keep your squeeze page simple, how you get information on your list, how people find your squeeze page, other ways of describing your squeeze page – and why you need your own squeeze page.
What is a squeeze page?
A squeeze page is a web page on the Internet. It’s a simple web page in that it only has one role.
Your squeeze page collects contact information from visitors. That’s all!
Don’t make your squeeze page do more than what it takes to get your visitors to give their contact information and press the enter button. Keep it simple.
Why keep your squeeze page simple?
Remember, some visitors are actively traveling! Many are drinking a cup of coffee in a noisy environment while checking email, maybe talking on the phone. Still others are taking care of office matters as people drop by, or caring for small children. Or any number of other things!
Reality is that you’re competing for attention. Don’t let that contest take too long or you’ll lose out.
Keep your squeeze page simple so people don’t get distracted and go away before giving contact information.
Why do you need your own squeeze page?
The short answer is, “You need to build a list!” That’s because when you’re using Internet marketing, your biggest asset is your list.
Building a list requires you to get contact information. That’s exactly what a squeeze page does.
How does contact information get on your list?
Your squeeze page delivers contact information to your list technology. Collect and deliver!
The best way to get contact information into your list is to have your own squeeze page. Your list technology can then handle a lot of details for you.
How do people find your squeeze page?
When you have your own squeeze page you have an open invitation for visitors to join your list. You can drive traffic to your squeeze page by telling people where to go and what to do.
For example, any time you share something useful online you can include a link to your squeeze page. That way, you can say to each reader, “If you want to learn more, then go to this page!” where this page you refer to is a link to your own squeeze page.
Landing page? Opt-in page? Capture page?
Any page that has exactly one job where that job is to get contact information is a squeeze page. You will find that some people like to use other words!
Examples include: landing page, opt-in page and capture page. All are squeeze pages.
You want all the contact information for qualified visitors to get collected and go on to your list technology. That’s the role of this page, whether you call it a squeeze page, landing page, opt-in page, capture page or any of the other words you’ll see online.
Why you should put your squeeze page as the index of your own website.
I suggest you put your squeeze page on the Internet as a webpage on a website you own. That way you have full control. No one’s arbitrary decisions are going to take down your important webpage so you can be sure your webhosting will be responsible so you can stay as their paying customer.
For example, my squeeze page is the domain name for this blog! It’s the index for http://listbuildingfortraffic.com and allows visitors to enter their information. My list technology gets the contact information from the squeeze page and immediately delivers a free gift to my new subscriber as an educational thank you gift for becoming my subscriber.
That’s the answer to what is a squeeze page and how you’ll be using your own squeeze page! It all boils down to the fact that when you’re building your list you need to get contact information. Your squeeze page is what you use to get contact information and deliver that into your list technology from your visitor.
By the way, do you want to know more about list building for traffic?
If so, download my new guide: List Building For Traffic.